IP

We don’t just develop stories — we build worlds.
Break Da Rules and Archetype IO present a curated slate of wholly owned, boundary-pushing original IP. Our slate spans culture, music, comedy, fantasy, and the unknown — all crafted for maximum cultural impact and long-term franchise potential.
Each project is more than a show — it’s a universe in motion. Created by a team of visionary artists, producers, and storytellers, this is IP built for the now and the next.

The Familiars
Animated Series | Comedy / Fantasy
When a quirky found family of Creatures finds themselves feeling unappreciated and invisible in their secluded forest home, they make a daring decision to move to the bustling City. As they navigate the challenges of urban life, they discover that being different can be an advantage in bringing laughter and acceptance to the human world.

The Zombie Syndicate
Animated Series | Comedy / Fantasy
Two friends, DJs Zak and Lil-Z are accidentally sucked into a time portal when stumbling upon a secret lab in an abandoned Brooklyn basement previously owned by mad scientist “The Grün”. Both of them are physically mutated in the process, giving them superhuman abilities. Now lost in time and space, Zak and Lil-Z must try to get back to the present day by moving across timelines without any knowledge of how to work the time machine while doing their best to prevent The Grün from altering the course of history and acquiring the Centralizer Data Dial.

Spook City
Unscripted | Comedy / Paranormal
A believer and an skeptic comedians and amateur investigators team up to explore haunted hotspots and Paranormal mysteries, Armed with a mix of humor, curiosity, and science, blending hilarity with hard facts turning every investigation into a hilarious hunt for the truth.

The unknown Theory
Web Scripted | Paranormal / Docustyle
Is a documentary series with a playful twist, that dives deep into the top theories behind the world’s most enigmatic unsolved mysteries. From baffling crimes and lost treasures to UFO encounters and the mysterious deaths or disappearances of famous figures, each episode unravels the possible explanations behind history’s most confounding events.
Break Da Rules is a multicultural production company with a presence in Los Angeles, New York City, Miami, and Bogotá. We represent directors, photographers, DPs, and a diverse network of crew members specializing in film, music, and post-production.
Our work is defined by bold storytelling, raw authenticity, and a commitment to craft. From films and photography to branded content, music videos, and digital media, we bring a fresh and distinctive perspective to every project. At our core, we are a collective of creators, producers, directors, and writers who believe in unity, originality, and pushing creative boundaries. info@breakdarules.com
Our work is defined by bold storytelling, raw authenticity, and a commitment to craft. From films and photography to branded content, music videos, and digital media, we bring a fresh and distinctive perspective to every project. At our core, we are a collective of creators, producers, directors, and writers who believe in unity, originality, and pushing creative boundaries. info@breakdarules.com