About

We don't follow the rules ...
With a presence in Los Angeles, New York City, Miami, Buenos Aires, and Bogotá, we are a powerhouse of directors, cinematographers, and an extensive network of top-tier creatives, all dedicated to capturing the raw essence of storytelling.
Whether it’s branded content, commercials, music videos, or long-form entertainment, we push creative limits, amplify voices, and deliver premium productions that leave a lasting impact.
At Break Da Rules, we don’t just create—we redefine.
Our Team
With over 80 years of combined experience, our team is built on industry titans who have shaped some of the most groundbreaking creative projects.
Among them is Edgar Jaramillo, a seasoned Senior Director at Vice Studios, has played a pivotal role in producing major titles like Laugh Out Loud (LOL), MasterChef, La Voz, and The Voice Kids.
Cesar A. Ochoa, a former VP at Sony Music Latin and Executive Producer of two legacy projects for Celia Cruz and Tito Puente, whose three decades in the industry have helped shape global hits from the likes of Shakira, Ricky Martin, Thalia, Maluma, Marc Anthony, Romeo Santos and many others.
Ignacio Segura brings over 20 years of experience as a commercial director, having worked with top advertising agencies on major campaigns for global brands like Burger King, Royal Caribbean, Walmart, Ozempic, and Wegovy.
Nicolas Matiz has a background as a software and audio engineer, music composer, and producer, bringing his technical and artistic vision to commercial productions, feature films, and original music for animated series. He has worked with leading advertising agencies, served as a software engineer at Noitom, a global leader in motion capture technology, and held CTO roles at several emerging tech startups.
From producing legacy projects for icons like Celia Cruz and Tito Puente, to hit television formats like Laugh Out Loud (LOL), MasterChef, La Voz, and The Voice Kids, and leading campaigns for global brands such as Walmart, Burger King, Royal Caribbean, and Ozempic—our team brings a forward-thinking, cross-disciplinary approach to every project, blending entertainment, technology, and culture to drive bold, impactful storytelling.